- To be a dynamic, profitable, growth oriented Company and to achieve excellence through commitment, integrity, honesty and team work.
- To increase consistently the value of the Company to its shareholders by building up the Company on sound financial footings with better productivity, excellence in quality and improved efficiency at lower operating costs without compromising on our principles of ethics, integrity and professional standards.
- To achieve high returns on investment through continuous process of improvement for the benefit of shareholders.
- To be a responsible employer and to develop and reward employees according to their ability and performance.
- Be a good corporate citizen.